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SaaS Sales Tips: How to Capture More Leads with Voice Messaging

5 min
 read
First published:  
June 10, 2020
 - 
Growth
 | 
Inspiration
 | 
Innovation
by 
Esther Lowde
Marketing Executive @ telbee
 - a.k.a - 
Let's talk! Details at bottom of page...

According to a recent report by Salesforce, 84% of customers say being treated like a person is crucial to winning their business

With this in mind, it’s important to make sure you talk to new leads in a way that feels truly personal right from the get-go. 

In most cases, your first interaction with a lead will take place on your website, but this doesn’t have to mean bombarding your visitors with forms, newsletter pop-ups and chatbot notifications. 

Instead, you can capture leads on your site by prompting them to actually talk to you (via voice notes), and begin an asynchronous conversation that works around both of your schedules. 

With voice messaging for business, you can not only stand out from the competition, save time on sorting through emails, and provide a more human onboarding experience - you’ll also never miss a SaaS Sales opportunity again

What are the key benefits of voice messaging for Sales?


At telbee, we believe that a human touch is crucial to every SaaS Sales interaction

In fact, Instapage recently reported that 80% of shoppers say they are more likely to buy from a company that offers them a personalised experience, while 44% of consumers say they will likely become repeat buyers after having a personalised experience with a brand.  

And speaking with customers personally is especially important in 2020, as customers are demanding more personalised experiences than ever. According to Walker, customer experience is so important these days that it’s actually overtaking price and product as the key differentiator between stores. 

Treating your visitors like people - and speaking to them in a way that feels relationship-focussed - is a crucial part of delivering the high-quality experience that customers demand. In fact, Acquia recently reported that 85% of Marketers say "a human touch is needed, in addition to technology, for a positive customer experience." 

Simply put, the more personal the experience you can provide to new visitors, the more leads you will capture and the more your revenue will rise. 

saas sales
Image source: Salesforce.com

 

How does voice messaging for SaaS Sales work?


With our voice recording and messaging platform, you can create and customise your own voice recording widget and add it to your website, whether embedded into your page, hosted on its own page, or available when your visitors click on a button or tab. 

saas sales


Your website visitors can then record voice notes for you, which will arrive in your SaaS Sales team’s shared ‘voice inbox’. From there, you can reply directly in your own voice - adding text, images and links if you’d like - or assign the voice note to someone else.

saas sales


Once captured, your SaaS Sales team can continue to nurture these leads quickly, easily and personally, so that you can build real relationships with prospects and encourage them to convert time and time again. 


Tips and tricks for capturing leads with telbee


So, we’ve covered why voice messaging is so beneficial for SaaS Sales - and how it works. But how can you make sure you’re really capturing your leads attention with your own voice widget?

Well, the first thing you’re going to want to do is create your Vox channel - and customise it so that it’s beautiful, eye-catching and fits your brand to a tee. 

saas sales
When you’re customising your Vox channel, use bright, on-brand colours and your company’s logo to really capture your visitors’ attention.


When you’re adjusting your channel settings with lead generation in mind, we’d recommend you:

#1 Choose your wording carefully


Think carefully about the text you choose to encourage visitors to leave messages for you.

We’d recommend asking lots of questions and using lots of action words. “Ask us anything!” generally works better than “Leave a voice message here.”

Questions prompt more people to leave you messages.


#2 Allow your website visitors to record messages for you that are up to one minute long


We generally suggest one minute for SaaS Sales channels, as this should be just long enough to find out about your new potential leads, but also short enough to manage!

saas sales
But feel free to choose whatever length of recording time works for you!


#3 Ask for your leads’ contact details


Remember to make filling in contact fields mandatory, so that you can get back in touch with the leads you generate. 

saas sales
You’ll be able to see your new leads’ contact details within your voice inbox after they’ve filled in their information and sent you their voice note.


#4 Enable pop-ups and balloon prompts on your site 


Last but definitely not least, you’ll want to make sure your voice widgets are literally popping on your visitors’ screens. 

One of telbee’s newest features, our pop-ups and balloon prompts help you capture new leads and ensure visitors are prompted to leave you a voice message almost as soon as they enter your site.

saas sales
Our balloon prompt pop-up in action


And we have good news for you: Enabling telbee pop-ups on your site really couldn't be easier!

When you’re customising your Vox channel, simply click into the ‘Settings’ tab and enable 'Auto-popup' and/or 'On-screen prompt’. 

Here, you'll also be able to choose how long your pop-ups and prompts are shown to your visitors, as well as write your own text for your balloon prompt:

saas sales


And voila - your website just got even more eye-catchingly amazing. 

Let’s put the human back into lead generation

With your telbee channels all set up to capture leads on your site, you’re ready to start having real, human conversations with your visitors that build both trust and revenue. 

From here, you can continue to convert and nurture your leads in the most human way possible - using your voice!

If you have any more questions about how you can capture more leads on-site with voice messaging for business, please get in touch with the team at telbee today. We’d love to hear from you!

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