Use voice messaging for customer support to address your customers' and visitors' queries so they feel heard by a real person, not avoided
Make people considering your business feel valued and address their concerns personally, so they are more likely to go ahead
Give key customers and users a direct line to you so it becomes easy for them to give you feedback and so you can learn what's important to them
If a customer is angry or frustrated, tell them you care in your own voice, and immediately win half the battle to turn the situation around
Answer verbally and attach additional information if needed - communicate in the clearest and easiest for you and your customers
Make it easy for customers to contact you when the thought comes to mind, rather than having to find your details and write you an explanation (or just not doing so at all!)
Invite new users to a conversation from day 1 so they feel valued and engaged, and so you can quickly build relationships with the ones most invested
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