It goes without saying that lead generation is at the heart of every strong Marketing - and Sales - strategy.
But while generating leads at scale is important, making sure they’re the right leads for your business is the real key to Sales success.
In 2020, more businesses than ever are figuring this out (we’re guessing that’s why you’re here!). In fact, 73% of B2B companies now say they’re focussing on lead quality over lead quantity.
Now, we know the words ‘lead generation services’ might initially bring to mind chatbots, cluttered inboxes and automated messaging systems. But it doesn’t have to be that way.
In 2020, there are a variety of tools out there that help make it easy to capture leads in a far more personal way - and nurture them more authentically and efficiently too.
By using personal lead generation tactics and voice-first Sales tools, you can build relationships that drive revenue, and see far more success in the longer term.
Today, we’re breaking down our five favourite lead generation companies and services, and how you can use them to capture more leads directly on your site:
#1 Capture leads on-page with voice recording and messaging platform telbee
We’ll start this list with an introduction to telbee, our voice recording and messaging platform, so that you know who we are and what we do.
We built our voice recording and messaging platform to ensure that you never miss a Sales opportunity.
When you sign up, you can create and customise your own pop-up voice recorder and add it to your website, whether embedded into your page, hosted on its own page, or available when your visitors click a button or tab. These pop-up voice recorders will allow you to capture the attention of potential new leads immediately.
Your website visitors can then record voice notes for you, which arrive in your inbox for your whole team to listen to and share. You can then reply directly in your own voice - adding text, images and links if you like - or assign the voice note to someone else. All whenever is convenient for you.
Once captured, your Sales team can continue to nurture these leads quickly, easily and personally, so that you can build real relationships with your leads and encourage them to convert time after time.
Pricing: At telbee, we offer a free plan for up to 2 users, with paid plans starting at $12 per user per month.
#2 Generate and manage your leads with HubSpot
HubSpot’s Sales and Marketing platforms are widely considered to be the best in the business - and with good reason.
We’ve been using HubSpot ourselves for the past year, and have been extremely impressed with the features that both its Sales and Marketing platforms have to offer.
When used in conjunction with each other, HubSpot Sales and HubSpot Marketing will help you generate and nurture leads at all stages of the sales pipeline - from your on-page lead capturing and initial outreach, to your email marketing and engagement monitoring.
In particular, we love HubSpot Marketing’s ‘Forms’ feature, as it’s a great way of capturing relevant information from new leads directly on your website and landing pages.
HubSpot also features a huge amount of tracking and reporting functionality, so it’s ideal for boosting staff productivity and managing your leads as a team.
Pricing: Free, with paid plans starting at $50 per month.
#3 Get creative with your on-page lead capturing using Optinmonster
Optinmonster is a fantastic tool for lead generation as it helps you generate more subscribers, leads and sales from the traffic you already have by building beautiful lead capture forms and email opt-in pop-ups.
To create these pop-ups, you can choose a pre-built template designed for maximum conversions, or start from scratch with a blank canvas, and customize all the details with Optinmonster’s easy-to-use drag-and-drop builder (no code needed!).
Much like HubSpot’s ‘Forms’ feature, Optinmonster is an ideal way to catch new visitors’ eyes and have them choose to subscribe to your emails.
Pricing: Optinmonster’s pricing starts at $9 per month for their Basic plan.
#4 Try a lead data collection tool like Leadfeeder
While HubSpot and Optinmonster are fantastic tools for collecting information from website visitors who have willingly signed up to hear more, Leadfeeder will tell you what companies visit your website, even if they never fill out a form or contact you.
This AI-powered tool uses its software to identify visitor details like company name, email addresses, and more. Leadfeeder also finds contact information for employees at the company. This allows you to follow up with visitors who never inquired about your product or time your outreach to potential leads in your sales pipeline.
The way it works is that you simply connect Leadfeeder with your company’s Google Analytics account and add the Leadfeeder Tracker script to your website. You’ll then be able to see exactly who visited you recently - and what company they work for.
Pricing: Leadfeeder offer a 14-day free trial, with paid plans starting at $55 per month.
#5 Work with a reputable lead generation agency such as European Gateway
If you’re a smaller business looking for help with generating larger quantities of leads, we’d recommend considering investing in a lead generation agency, such as European Gateway.
We’ve been working with European Gateway for the past year and cannot tell you how much they have helped us grow. As a startup, our team has a lot on our plate, and it’s made such a huge difference having a team of dedicated salespeople who are committed to taking care of so many of our everyday sales tasks.
From taking care of our email outreach, lead research and discovery calls, to providing us with expert advice from their senior leaders, the team at EG have allowed us to focus on nurturing our leads and developing a product that we’re truly proud of.
So, when you’re choosing a lead generation agency, our best advice is to choose an agency who ask a LOT of questions about who you are and what you do, keep you updated on progress on a daily basis, and have a background of real - and exceptional - results. EG have been all that to us, and we wouldn’t hesitate to recommend them to our readership.
YourSales is also an excellent option for technology companies selling complex solutions to medium to large enterprise companies.
Pricing: Please contact the European Gateway team to enquire.
At telbee, we’re all about making the internet more human. Essentially, we want to help make lead generation more personal - and more efficient - for everyone. A huge part of this is, of course, getting to know more about the people who visit your website, understanding their wants and needs, and nurturing them accordingly.
Using the tools above - many of which offer free trials or plans - you should be well on your way to capturing more high-quality leads directly from your website. You’ll also be setting yourself up to have more authentic, high-converting relationships with those leads as they move through each stage of your pipeline.
Remember that quality is every bit as important as quantity when it comes to generating leads at scale. And when it comes to building relationships that drive revenue, there’s no better technique than putting the human back into Sales!
To find out more about how our voice recording and messaging platform can help you capture more leads on your website, get in touch with the team at telbee today. We’d love to hear from you!